Ethical fundraising is a new trend for many but it's old hat for TWU

Companies and institutions who already have high ethical fund-raising standards are investing the time and money necessary to become recognized for this commitment. Trinity Western University recently applied for this status and is proud to announce it's now officially recognized as an adherent of the Ethical Fundraising and Financial Accountability Code as acknowledged by the Canadian Centre for Philanthropy (CCP).

According to the CRA there are about 80,000 registered charities in Canada. Of that group, the CCP, which holds itself accountable to Revenue Canada, has approved just over 600 Canadian organizations—15 of which are post-secondary institutions. While applying, each organization was subjected to rigorous investigation so that if successful, the CCP could confidently assure donors of the integrity and accountability of that company. The CCP accountability code assures donors that participating organizations will responsibly manage the funds that donors entrust to them, will report their financial affairs accurately and completely, and will implement fundraising practices that respect the donor's right to truthful information and privacy.

“Skepticism is rampant,” says Doris Olafsen, Vice President of Advancement at TWU. “People need to know their money is safe and their privacy respected. The gifting process should come with a commitment that the resources will be used according to the donor's intent. Through the CCP there is actually an accountability factor built in to safe guard the donors' interests as well as the fundraisers'.”

Hallmarking this commitment is the end of the first-phase of TWU's largest Campaign to date. Twenty-million dollars in cash and commitments have been realized since the Campaign launch in 2001, as well as some unique gifts not in the original plan. Campaign-directed gifts account for $13.8 M, non-campaign related programs and projects for $3.8 M and planned gifts $2.4 M.

“In 2001, TWU identified seven urgent projects that were crucial elements in providing high-quality education which, once funded, would make an immediate difference in the lives of students,” says Olafsen.

Six-hundred and eighty thousand dollars were raised for the School of Business and was used for facility renovations and refurbishments, staff recruitment, marketing initiatives and the development of mentoring programs. Over $2.6M was raised for TWU's Laurentian Leadership Centre (LLC) in Ottawa, a centre that gives students the unique opportunity to participate in internships with government, media and business in the nation's capital. Over $7.4M was raised for scholarship funds, which plays a significant role in helping students attend and persist at TWU. The university also has an ongoing goal of securing annual scholarship funding—and this year's goal is $2.3M.

According to Olafsen, donors benefit along with the students. “People partner with us because there is personal satisfaction in being involved in something with integrity and values,” she says. “Donors are investors making cultural contributions; their investments yield rewards that will benefit communities locally, regionally and globally.”


Last Updated: 2015-07-16
Author: Keela Keeping